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Brands, Digital Media & Generation Y

new L2 study quantifies the generational shift in media consumption. For Generation Y, currently aged 12-29, it’s no surprise that “digital media is ‘trouncing’ traditional channels.” A few nuggets about Gen Y media usage:

  • 81% use Facebook every day
  • 45% watch TV every day
  • 45% read blogs every day

When it comes to brand engagement, “63% use social media to engage with brands, and over half said their attitudes toward brands were shaped by Facebook, blogs and online video produced by brands.”

Generation Y is “believed to be the largest generational cohort since the baby boomers.”

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