We definitely caught a case of World Cup Fever this summer, thanks to the dramatic efforts of the U.S. Women’s National Team. It reminded us of what we said last summer, about how the state of U.S. soccer (especially the Men’s National Team) is sort of analogous to Web analytics.
U.S. soccer has made huge strides in the last 10-15 years, but we’re still not quite considered one of the best teams in the world. And that’s kind of how analytics works at many enterprises:
More and more companies “play” at analytics. They see its potential to greatly enhance management decision making. There is lots of talk about applying analytics to create visibility and perhaps some limited applications in a few business units. But very few firms take it all the way to world-class performance – that is, a fully integrated, disciplined and repeatable process that underpins all online operation and directly aligns to core goals.
You can read the full post here.
And only three more years to the next World Cup!