Infinitive Difference Blog

Get in the know and keep current with big-picture thinking and actionable insights.

Digital Media Fast Facts

$9.7 billion: U.S. online shopping spend, November 1-November 20, 2011

$37.6 billion: estimated total U.S. online retail spending, from Novermeber 1-December 31, 2011, representing a 15% gain from 2010 (comScore)

2.5 million: total number of Spotify paying customers, after 25% growth rate in last two months, tied to the launch of the user sharing feature on Facebook; the company claims 10 million total users (PaidContent)

Sherpas in the C-Suite

Businesses need Sherpas like Tenzing Norgay to achieve great heights.

Not long ago, several hundred hikers and their local guides and support teams had to be rescued from the foothills of Mt. Everest after some very bad weather struck the area. The story caught our eye because it clearly demonstrates two critical elements of effective risk management:

  • Reliable local knowledge, and
  • A comprehensive plan for emergencies.

[Read more...]

Digital Media Fast Facts

Amazon is expected to sell five million Kindle Fire tables by the end of January 2021. “Several thousand” apps are available for the device. (WSJ)

Older male viewers are more likely to respond to online video ads: 24.1% of male viewers aged 35-54 and 26.3% aged 55+ took action after viewing an online video ad. (eMarketer)

Google Music, launched this week, offers a number of interesting features,  including “free content from major artists and an unexpected platform for independent artists to sell music directly to consumers,” plus free listens to shared songs and full integration with Android Market. (Billboard)

Jack Welch Changes Classrooms

Strayer University recently announced its purchase of the Jack Welch Management Institute (JWMI), an online and executive educational program named after the legendary former chairman and CEO of General Electric. It’s not a huge deal – only $7 million, a small percentage of Strayer’s revenue. But it says a lot about the state of the for-profit industry. [Read more...]

First Came Friends. Now Come the Benefits

infinitive analytics friends old school analytics flashbackA few weeks ago, Infinitive Analytics hosted a dinner and roundtable discussion in New York. We had a great group of folks from a wide variety of industries, all of whom spend a great deal of their time focused on Web analytics.

Some of the discussions had me flashing back to my early days at AOL, in the mid-90’s when the company was growing like a weed. We were the Facebook of the day, but that’s another post for another day.

The point is, comparing what we knew then, in terms of analytics, to what we know today is like comparing the dark ages to the Space Age.

Once upon a time, AOL’s Network Operations Center (NOC) had a rapid notification system; if there was a sudden drop of modem connections, technicians in the NOC received immediate alerts (via pager, of course, the major wireless technology of the day) and began assessing if there were server outages or other network issues.

Before long, the technicians came to expect a flurry of pages every Thursday night, at 8:00 p.m. Eastern.

Like clockwork, hundreds of thousands of modem connections would drop, with no apparent network issue. Turns out people were logging off to watch Friends, the wildly popular new NBC show that was the basis for “appointment TV.” [Read more...]

Insider Training: What’s That Blackberry Doing in the Board Room?

The recent indictment of Rajat Gupta on insider trading opens a window into a culture of information sharing on Wall Street that certainly surprised many. At one point, a mere 39 seconds elapsed between the time Gupta learned of crucial information in a board meeting and the time he shared it with his alleged co-conspirators. [Read more...]