At Digital BrainFest 2013, we had the opportunity for some one-on-one time with keynote speaker Kevin Conroy, President, Digital and Enterprise Development, Univision. Kevin had some insightful ideas about all things social media, particularly the new ways of defining “social” and its proliferation as a replacement for traditional online search methods.Check out the following videos to hear his take on these issues:
Video: Many Meanings of Social
Social media has many layers and different levels of activity, from simply maintaining a Facebook page to managing an active Twitter account. As Kevin points out, it’s crucial for businesses to realize that the user is in the driver’s seat with choosing how they wish to be engaged.
Video: Is Social the New Search?
An interesting point Kevin made is the question as to whether social has become the new search. His observation is that individuals are switching from search to social as a primary means of accessing information and content.
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