Digital BrainFest 2015 took place on Friday, May 1, 2015 in Tysons Corner, VA. We thank all of our attendees, speakers and sponsors for another great event!
There were innovative insights discussed and thought leadership shared during the day, including panel discussions on:
- Big data’s dark side
- Ad product strategy in a quickly shifting industry
- How to measure the success of change initiatives
- Linear and digital convergence in advertising
New this year, we asked our attendees to collaborate to capture the hot topics and big ideas shared during the day as cool graphic art. The first piece of art created focuses on Digital BrainFest 2015’s main theme: Doing Good Digitally:
The graphic above features key points from Infinitive CEO and Co-Founder Denis McFarlane’s welcome address, such as the crowdfunding example of the “Coolest Cooler” – located in the lower left corner of the graphic. Its creators used a Kickstarter video, which has been viewed over 2.7 million times, to raise $13.3 million in just 52 days – making it the second-most successful Kickstarter campaign ever.