Data management platforms (DMPs) are one of the hottest tools in marketing technology right now.
The right tool can be the foundation for your company’s data-driven marketing efforts, as DMPs provide a number of benefits. They help to identify target audiences, and accurately target those audiences with advertising to stretch your marketing dollar.
Data management platforms can also power robust analytics, including measuring campaigns across segments and channels. Additionally, they can harmonize disparate streams of data, including from first-party, second-party and third-party sources…And the list of benefits goes on.
It’s no wonder many marketers are planning to implement DMP technology soon. If you’re one of them, make sure that you’re taking the right steps to get maximum return on your martech investment. You will only realize those many benefits if you choose the best tool for your business needs, and set it up to support your objectives.
We created this DMP Selection & Implementation Checklist: 4 Steps for Success to be your guide to key considerations for picking the right data management platform for your business and implementing it for full ROI.
The checklist will guide you through four key pre-implementation steps, :
- Determining your data management platform use cases
- Picking a DMP that complements your business
- Taking an interative approach to DMP tool selection and implementation
- Connecting your DMP technology with your people and processes
Download the checklist now for expert insights on how to prepare to implement a data management platform.