Data management platforms (DMPs) are one of the hottest tools in marketing technology right now.
The right tool can be the foundation for your company’s data-driven marketing efforts, as DMPs provide a number of benefits. They help to identify target audiences, and accurately target those audiences with advertising to stretch your marketing dollar.
Data management platforms can also power robust analytics, including measuring campaigns across segments and channels. Additionally, they can harmonize disparate streams of data, including from first-party, second-party and third-party sources…And the list goes on.
It’s no wonder many marketers are planning to implement DMP technology soon. If you’re one of them, make sure that you’re taking the right steps to get maximum return on your martech investment.
We created this DMP Selection & Implementation Checklist: 4 Steps for Success to be your guide to key considerations for picking the right DMP for your business and implementing it for full ROI.
Covering four key pre-implementation steps, the checklist will guide you through:
- Determining your DMP use cases
- Picking a tool that complements your business
- Taking an interative approach
- Connecting the tech to your people and processes
Download the checklist now for expert insights on how to prepare to implement a data management platform.
Want to learn more about what DMP technology is, and how it can help your company? Download this fact sheet explaining the top ten benefits a DMP provides first.