When struggling with implementations of new technology and tools, organizations frequently blame the new systems. Or they point to faulty data as the greatest challenge. As our own Jeff Puzenski explains in the video below, however, it’s critical that companies struggling to get technology ROI focus on user behavior.
In this video, Jeff explains why user adoption is so important to successful implementation, and how to ensure your users adapt to a newly introduced tool. Watch it now:
How Improving User Adoption Practices Can Ensure New Systems’ ROI
If users don’t understand how new systems will benefit the business, they are less likely to use them properly. They are also not likely to enter data in a way that’s consistent and reliable.
When it comes to data, it’s “garbage in, garbage out” as Jeff has previously explained. There is no tool or technologically that can convert poor quality data inputs into good ones. It’s critical that your users understand how important data quality on the front end is. The quality of that data has impacts on the entire process.
In our experience, companies frequently overlook the importance of user adoption. They commit far more dollars and resources to the technical platforms and systems.
The greatest implementation ROI comes when organizations ensure that they are changing user behavior.
As Jeff says in the video, “That’s where you start to see the real value of your investment…[so] short-changing that at the end can be a massive disappointment.”
Bottom line: your tool is only valuable if your end users actually use it, and use it correctly.
2 Keys for Ensuring User Adoption
There are two big opportunities for improving your business’ approach to user adoption:
1. Develop a communication plan.
Your plan should explain, in specifics, how things are going to change and what users are going to do differently.
2. Make sure users are properly trained on a new process.
Use role-based, hands-on training, and provide sufficient follow-up. Experience shows that when users understand a new system and commit to making it work, companies get full value from implementation.
For more on why end-user adoption is critical to the success of any change effort or technology implementation, check out this infographic.
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