When struggling with implementations of new technology and tools, organizations frequently blame the new systems or point to faulty data as the greatest challenge. As our own Jeff Puzenski explains in the video below, however, it’s critical that companies struggling to get technology ROI focus on user behavior.
Watch the video now for more of Jeff’s insights on why user adoption is so important to successful implementation, and how to ensure your users adapt to a newly introduced tool.
How Improving User Adoption Practices Can Ensure New Systems’ ROI
If users don’t understand how new systems will benefit the business, they are unlikely to use them properly and enter data in a way that’s consistent and reliable.When it comes to data, it’s “garbage in, garbage out” as Jeff has previously explained:
No tool can magically turn bad data inputs into good outputs. Therefore, users must understand the importance of quality data on the front end, in terms of its benefits for the entire process.
Companies frequently overlook the importance of user adoption, committing far more dollars and resources to the technical platforms and systems.
The greatest implementation ROI comes when organizations ensure that they are changing user behavior. As Jeff says, “That’s where you start to see the real value of your investment…[so] short-changing that at the end can be a massive disappointment.”
2 Keys for Ensuring User Adoption: Communication and Training
There are two big opportunities for improving your business’ approach to user adoption:
1. Develop a communication plan.
Your plan should explain, in specifics, how things are going to change and what users are going to do differently.
2. Make sure users are properly trained on a new process.
Use role-based, hands-on training, and provide sufficient follow-up. Experience shows that when users understand a new system and commit to making it work, companies realize the value.
For more on why end-user adoption is critical to the success of any change effort or technology implementation, check out this infographic.