Generating Real Business through the Web
Seize the Opportunity, Mitigate the Risk
The Internet has been transforming and shaping industries for more than a dozen years. And there's plenty more change to come. Web 2.0, social networking, increasingly powerful mobile platforms - all of these represent important shifts in how people live and how businesses operate.
But even as e-commerce capabilities and online communities mature, many businesses still face the fundamental question - how to make money online today and in the future? More specifically, executives are asking themselves:
- How can our content and services be monetized through online channels?
- How can we attract more visitors and keep them actively engaged with our content?
- What's the right model for us - ad-supported, subscription, freemium, a combination of these, or something else?
- How can we be sure that the model we choose today won't become obsolete before we've captured any gains?
Yes, the Web represents a massive threat to some of today's market leaders, and even entire industries. But it is also a wonderful opportunity for businesses - especially those that can harness the power of change and evolve with it.
Define the Strategy, Execute the Plan
Infinitive's Change Engineers understand the common challenges - both strategic concerns and operational obstacles - that prevent companies from establishing significant and sustainable revenue streams through the Web. We work with companies in media and entertainment, retail, education and other sectors to help define the right strategies and deploy the right business models online. That includes building ad-based or subscription models, choosing the right partners, and streamlining processes and integrating systems for improved online performance.
Our services include:
Strategic Sourcing/Vendor Selection: requirements definition, RFP support, assessment and evaluation and selection of online partners, including advertising platforms, software providers, content brokers and others.
Systems Integration: requirements development and management, migration planning, project management, quality management and testing, user training and communication and documentation.
Program Management: scope definition; governance, monitoring and milestone-driven reporting; metrics definition and performance management planning; ongoing operational support and continuous improvement
Process & Capability Development: organizational impact and change readiness; new process design; process re-engineering, standardization and optimization;
Corporate Performance Management: metrics and KPI definition; realistic ROI targets; establishment of decision-making rhythms, including (when), evaluation criteria (how), and organizational responsibilities (who) for reporting, evaluation and execution; technology evaluation, selection and deployment, including dashboard and report design and implementation.
