Recognized for groundbreaking research into equinoctial-influenced psychology
DULLES, VA – April 1, 2015 – Infinitive is excited to announce that Founder & CEO Denis McFarlane has won the Nobel Prize for Economic Sciences – Customer Intelligence in recognition for his research into equinoctial psychological phenomena.
McFarlane’s research deals with the pattern of behavior among adults, particularly within the 18-34 and 35-54 demographics, in which there is a marked increase in gullibility observed annually in the period 10-14 days post-vernal equinox, specifically occurring between March 31st and April 2nd. This increase in gullibility suggests that this particular period is a potent opportunity for brands and businesses to increase sales and brand awareness, McFarlane’s findings indicate.
The abstract for “The Peculiarities of Post-Equinox Consumer Behavior: Leveraging It for Digital Customer Intelligence” is below:
During the vernal equinox, the Sun is at one of the two intersection points on the celestial sphere for the celestial equator and ecliptic and the northern and southern Hemispheres are illuminated equally as a result, all facts well known by the global scientific community.
What is less well known is how the vernal equinox can be used as a predictor for a sudden change in digital consumer behavior, which has been documented to reoccur every year. The northern Hemisphere’s vernal equinox precedes a twenty-four hour period (one day) during which particular and related psychological phenomena can be observed:
1. Increased gullibility and susceptibility to deception
2. Decreased sensitivity to emotional manipulation
This period of gullibility reoccurs annually approximately nine to fifteen days post-equinox, occurring between March 31st and April 2nd each year. For 2015, the “gullible golden day” will occur on the 13th day following the March 22nd vernal equinox. The behavioral impacts of this are profound and widespread, and offer savvy businesses and organizations a unique chance to increase brand awareness through targeted marketing campaigns.
Specific examples cited by McFarlane in his paper can be found here.
“I’m humbled and honored to win this award,” says McFarlane. “I can only hope that my research enables other global business leaders to better understand the phenomena of equinoctial influence on digital consumer behavior.”
This is the third recent award win for McFarlane, who last year received recognition as the Best Looking CEO in America, and earlier in 2015 coached his son’s sixth-grade team to the Ashburn, VA town basketball championships. “I’m on quite the streak,” reflects McFarlane. “I really am awesomely awesome. You’d have to be a fool not to appreciate this research.”
It is not all good news for Infinitive though. For whatever reason, the Nobel Committee decided to leave Infinitive’s President and COO, Phil Kyle, off the award. “That’s crap,” says Kyle. “When we submitted that paper, it had BOTH of our names on it.”
Infinitive enables Global 2000 companies to master the digital world by generating more value from their investments in digital ad solutions, business transformation, customer & audience intelligence and enterprise risk management. Our experienced consultants help our clients operate more efficiently, effectively and strategically. For more information, visit www.Infinitive.com.