- What business objectives can analytical capabilities help achieve?
- Do we have the people, processes and technologies that we need in order to measure customer/audience behavior and channel performance holistically across businesses and touch points?
- What should we be measuring, and which analytical methods are most suitable for our business objectives?
- How can we optimize our marketing mix and the customer journey by better understanding our target customers and audiences?
- How can we increase effectiveness in turning insights into meaningful customer interactions?
These are among the key questions on the minds of digital marketing teams today.
Data Analytics Services from Infinitive
Infinitive offers a holistic suite of customer and audience data analytics solutions, covering digital marketing and customer experience analytics, sentiment analysis, customer and audience segmentation and data management. Our clients benefit from integrated and holistic views across the omni-channel ecosystem, coupled with our “implementation through insight” range of analytics consulting capabilities. The goal is to enable consumer-driven companies to understand and engage with audiences at levels which drive positive ROI and clear competitive advantage.
What We Provide:
- Customer & audience measurement & analytics strategy
- Capabilities audit & gap analysis
- Technology selection, implementation, integration & optimization
- Report rationalization & development
- Tag management
- Customer & audience segmentation
- Multi/omni-channel attribution & funnel analysis
- A/B & multivariate testing
- Cross-platform analysis
- Sentiment analysis