Charting a Course through Complexity to Success
Lack of transparency across business units that leads to operational inefficiencies and missed revenue opportunities. Process inefficiencies resulting from legacy practices. Insufficient resources to drive improvements. Internal organizational barriers. Lack of clarity about strategic direction and long-term process and technology roadmaps.
These are among the biggest challenges facing organizations with significant digital advertising operations. And no wonder the challenges are so great, given the constant change and massive complexity in the digital ad space. The potential upside is huge, however. Companies that master the strategic, process, financial and operational elements stand to lower their costs, grow their revenue and improve their yields.
Ad Business Analysis from Infinitive
Infinitive helps digital media organizations generate more value through improved performance in digital advertising and online marketing. Our results-driven approach is proven to deliver tangible value – such as increased revenue, higher conversion rates and increased process efficiency – through programs and services tailored directly to client needs.
Leveraging our successful track record with leading media properties, our approach to ad business analysis combines skills and expertise in several critical areas, including process engineering, cross-functional workflow design, technology implementation and media and project management. We know how to tailor ad sales and operations best practices to unique business objectives and organizations. And because we embed with our customers, we can take both a top-down and bottom-up approach in identifying opportunities and building actionable implementation plans.
Our specific ad business analysis services and deliverables include:
- Project planning and management: governance structure, cross-team communication plan
- To-be process design and recommendations for opportunity management, media planning/insertion orders, order management, campaign delivery and finance
- To-be organizational models and roles & responsibilities
- Prioritized improvement roadmap
- High-level implementation planning
- System design approach
- Competitor/system/requirement analysis
- Gap analysis: from existing to to-be states