So You Installed a Supply-Side Platform (SSP). Now What?
- What’s the best way to price?
- How do we optimally package?
- How do we learn from the bid/match/offer data?
- What’s the right way set up private auctions and direct deals?
The programmatic solutions space has both expanded and fragmented in the last few years – evolving from a remnant inventory solution to a powerful fulfillment tool for an expanding set of products. That’s why companies with complex multi-platform digital portfolios are challenged to find the right solutions and navigate enormous complexity.
But the potential value proposition – including process improvements, increased revenue and reduced friction in the fulfillment and delivery of digital inventory – is too compelling to ignore.
Sales & Programmatic Solutions from Infinitive
Infinitive’s digital media and ad operations team has deep experience in helping publishers confront the challenges, seize the strategic opportunities and implement the programmatic platforms that best fit their business objectives. Our combination of hands-on implementation and strategic advisory experience is unique in the industry. Coupled with our independent perspective on technology, we can help publishers build the right programmatic solution.
Our specific services include:
- Assessment of the current programmatic tools and process
- Pricing strategy for programmatic products
- Product recommendations for programmatic offerings
- Delivery prioritization of all programmatic and direct products in the ad server – to avoid the cannibalization of direct sold revenue
- Technology roadmap & high-level implementation plan
- Definition of key reporting for programmatic deals and integration of delivery data in downstream systems