The Role and Value of Automation in Adopting New Ad Tech
Given the continuous advancements in digital advertising technology and the steady pace of consolidation in the industry, it’s almost inevitable that publishers and media organizations will upgrade their existing or migrate to entirely new platforms and toolsets. That’s true of all of the essential components of the ad tech stack, including order management systems (OMS), […]
How to Reduce the Technology Tax: Examine Ad Tech Stack & Processes
Infinitive Principal Jeremy Hines recently contributed an article to AdExchanger’s “Data-Driven Thinking” column, highlighting the complexities surrounding the digital advertising technology tax. Simply put, as Jeremy writes in “The Taxing Complexity of Digital Advertising,” publishers should simplify and standardize technology to save money: [P]ublishers are looking for “deductions” to reduce their tech tax rate. Because […]
