What is Retail Media?

One of the biggest challenges retailers have right now is converting in-store shoppers into either returning customers or online shoppers. Although incentives like rewards programs, store credit cards, and even special events may entice shoppers to return, in the age of digital, wouldn’t it be great to “travel” with the shopper? In the past, you […]

How to Optimize Your 1st Party Data – Step 2: Protect

Is your governance framework protecting your 1st Party Data? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their data by a 3-step process […]

Leverage Your 1st Party Data to Drive Revenue

“Technology is rapidly advancing and is changing almost every aspect of our lives. Whether that is getting from ‘a’ to ‘b’, how we stay in touch with our friends and family, do our shopping, or relax and be entertained. Technology is also becoming smarter as companies harness the power of data to personalize the products […]

How to Optimize Your 1st Party Data – Step 1: Collect

Is your organization building trusted consumer relationships that help you monetize your streaming content? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their […]

1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot

https://www.youtube.com/watch?v=IMms05nrhz0 The global pandemic has changed many different aspects of our lives, but one that is undeniable is the boom in the streaming industry and how we now consume much of our content. For example: The number of new streaming services exploded (apparently just add a ‘+’ to your company name) The sheer volume of […]

AWS Media Intelligence — Step 1: Making the Most of Your Content to Drive More Revenue

https://vimeo.com/536522025 In early March 2021, AWS announced its AWS Media Intelligence (MI) solutions and selected Infinitive as one of a handful of AWS MI consulting partners worldwide. Our team is excited to help media companies and content creators get more from their media assets and ultimately increase revenue. AWS chose Infinitive as a consulting partner […]