How to Reduce the Technology Tax: Examine Ad Tech Stack & Processes
Infinitive Principal Jeremy Hines recently contributed an article to AdExchanger’s “Data-Driven Thinking” column, highlighting the complexities surrounding the digital advertising technology tax. Simply put, as Jeremy writes in “The Taxing Complexity of Digital Advertising,” publishers should simplify and standardize technology to save money: [P]ublishers are looking for “deductions” to reduce their tech tax rate. Because […]
