Expanding on some his views of changing social media roles, Kevin Conroy of Univision took some time at Digital BrainFest 2013 to explain the new digital media experience and the rapidly developing intersection of social and mobile.
Layers of the Digital Media Experience
A challenge in the industry today is reconciling the traditional online experience with the mobile and social experience – these two have long operated in silos. With the increased interactions and overlaps, companies must learn to see through the lens of consumers, as this video interview explains:
Social & Mobile
Social and mobile – two powerful forces, ripe with opportunity for innovation, growth and engagement. The most successful companies will be the ones that create rich media experiences that tie together social and mobile.
Need help? Let’s talk.
Get more from digital marketing. Check out our solutions for Marketers.