Are you using DoubleClick for Publishers (DFP) Premium, but feel that you’re not fully leveraging it? Perhaps you feel as if you’re playing “Chopsticks” like a novice piano player, when you could be playing Mozart like a virtuoso.
Check out this video to learn how to change that using Google Publisher Tags (GPT):
For publishers using DFP Premium, Google Publisher Tags (GPT) offer important capabilities and significant value. Leveraging GPT’s capabilities enables such publishers to create an optimized product catalog with streamlined trafficking processes, to support viewability and to have the ability to sell their audiences across platforms.
Looking for GPT implementation help?
We’ve got you covered. Learn how Infinitive can help you optimize your migration to Google Publisher Tags.