Is there anything that can’t be done with Big Data and effective analytics?
Big data has transformed a number of industries, as our infographic explains.
Now, in perhaps history’s most critical data-driven breakthrough, analytics can help you find the perfect Scotch whiskey to suit your taste.
The result of graph analytics on a publicly available data set [is] a “map” of Scotch malt whiskies. The analysis automatically groups whiskies depending on how strong the relationships are between their flavours.
The difference between “peaty” or “smoky” scotches may not matter to some people, but for aficionados it’s critical. We’ve heard of drowning in data, but not being drunk on data!
Real-World Uses for Customer Data: From Scotch to *Your* Company
In all seriousness, as the authors of this fun piece point out, similar principles apply in interpreting patterns of customer behaviors (e.g., who is asking questions that show a disposition to close an account or switch to a competitor; what do the most profitable customers have in common).
Analytics is also critical for gaining customer intelligence in the omni-channel world. The ability to track customers accurately and see signals as they move across channels is the payoff for properly integrating different types of data sets.
Plus, we love the combination of analytics and visualization to really tell a story with the data. These whiskies are alike and these are different. Such storytelling is a hallmark of truly data-driven and analytics-enabled cultures – and we’ll certainly drink to that!
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