We love hearing that transformation continues to be a top priority for many companies. That said, many businesses aren’t clear on the whats and hows of successful transformation efforts.
In terms of what transformation is, it shouldn’t be “expensive failure.” Transformation is about large-scale change efforts that give your business new capabilities or performance gains over what you currently get from operations and processes.
Now for the how: exactly how should your company handle its change initiatives in order to realize success at the end? We’ve put together an infographic explaining how to get business transformation efforts off the ground without dropping off the “adoption cliff” and into the “Canyon of Implementation Despair.”
Infographic: How to Make Your Technology or Process Transformation Actually Work
It’s easy to get excited about new programs, products or technologies, especially those that drive new revenue or help your team do their jobs more efficiently. Once a new program has the support and momentum it needs, there is usually a strong focus on design, implementation, and rollout.
So much energy is spent on the heavy lifting of implementation, however, that all too often, stakeholders have significantly under-scoped and under-staffed their attention on end-user adoption.
Without proper adoption, a successful implementation will quickly falter due to lack of standardization, inconsistent data, and poor business practices. That’s followed by a loss of confidence in the new product, process or solution. The end result? The initial ROI of the effort will never reach its true potential.
Here’s our take on how to drive real value and ensure that your team is aligned and engaged:
4 Things You Need to Get End Users Up and Running on a New Technology or Process
As the infographic explains, ensuring end-user adoption following technology implementation or deployment takes four key components:
1. A strong business case from the start
Transformational success cannot be achieved unless that success is properly defined, communicated and measured. Impacted groups need to be on board and understand the value, importance and target vision of the initiative.
2. Communication and engagement throughout the process
The What, When, Where, Why and How of the impacts are critical to share, share again and confirm with all stakeholders to ensure there are no surprises and no late-round showstoppers.
3. Role-based training and support
Rather than letting training end up an afterthought, business owners must realize that training is one of their most critical adoption driving opportunities. Ensuring that individuals are focused, engaged, understand specific changes to their roles and responsibilities and actually do their new job (hands-on learning) is paramount to long term success.
It’s also not just a one-and-done activity. Role-based training and support require ongoing attention and follow-through (refreshers, job aids, etc) to change your team’s behavior.
4. Measurement to assess usage and compliance
Ask any large program business owner how her project is going during implementation, and she will rattle off stats on project plans, development releases or rollout phases. Then, ask her afterwards how things are going and you will likely hear “Well, the Chicago team is complaining about bad data in the system,” or “It’s going okay, as far as I know.” Post-launch feedback is too often purely anecdotal.
Imagine being able to say instead: “Well, 93% of our new orders are following best practices, the San Antonio team needs more help with bundled product selection and we’ve seen a 14% reduction in campaign errors.”
That kind of insight takes defined goals, mature measurement and a post-launch action plan to address opportunities.
These four critical components are likely no surprise to you, but think for a moment how often they are truly proactively managed, planned for and executed against for your programs.
Here at Infinitive, most of our clients struggle with these functions because they are too easily considered off the critical path or “nice-to-haves when I can get around to it.” Ensuring these elements get the attention they deserve before, during and after rollouts, however will help take your business to ever-greater heights. Happy flying!