There’s no doubt it will be a great event, with excellent sessions. We highlighted some of our favorites here. The networking opportunities alone will be awesome. We are definitely looking forward to:
Opening Reception: Sunday, Nov. 4, 7:00 pm – 9:00 pm
Eat, drink, meet peers and colleagues and renew old relationships.
Publisher-Sponsor Tech Crawl: Monday Nov. 5, 5:30 pm – 7:30 pm,
This will be cool. It’s a great chance for publishers to get to know the tech providers sponsoring the Publisher Forum, investigate new technologies and leading practices to address the industry’s biggest challenges and best opportunities. We are definitely excited to share some interesting new solutions we’re developing for publishers. Hope to see you at our booth. And make sure to grab a sticker from us so you’ll be entered into the prize drawing at the attendee-sponsor dinner.
Publisher-Sponsor Dinner: Monday Nov. 5, 7:30 pm – 9:30 pm
A gourmet meal enjoyed by attendees and sponsoring tech providers together, accompanied by music and … surprises?
Off-site Activities: Monday Nov. 5, 12:30- 5:00
And what’s not to love about the off-site activities? Attendees will get out and enjoy local treasures! The sponsors join for a variety of fun trips and activities including kayaking/rafting; hiking (with falcons!); ax throwing and archery; zip-lining and beer-tasting; fly-fishing; and horseback riding. These are great ways to spend your Monday afternoon.
Smoothing the Often Bumpy Ride of Ad Ops
I personally can’t wait to get out and experience what Austin has to offer. Maybe it’s just us getting excited about our visit to the Lone Star State, but the more we think about it, the more we see how much Ad Ops pros have in common with bull riders.
Think about it. We are constantly whipsawed by technology changes and bounced around by inconsistent data and bad reporting. We are thrown off by having to figure out linear strategies, even as programmatic remains a bumpy ride. And it often feels like Ad Ops teams play the role of rodeo clowns – like when sales sells products and inventory that don’t exist. The alphabet soup of trends, technologies and processes we have to deal with – O2C, OMS, CRM, OTT – is enough to make even the most experienced Ad Ops cowboys and cowgirls scream WTF!
I wouldn’t go so far as to say Mommas, don’t let your babies grow up to be Ad Ops pros, but it can be tough. Media firms and publishers – please know that Infinitive feels your pain! Let’s talk in Austin about how we can smooth the ride.