Snowflake Summit 2023 Recap

On June 26th – June 29th, 2023, Infinitive attended Snowflake Summit in Las Vegas, NV, where discussions about getting the value out of your data were front and center. Across a broad array of sessions that included keynotes, demos, training and breakout sessions, many themes recurred. Prominent among them were AI (generative AI and Large […]

What Companies Should Expect with Google Analytics 4 (GA4)

As the termination of Universal Analytics slowly creeps up on July 1st, many companies will be forced to migrate from Universal Analytics to Google analytics 4 (GA4). Although the beta of GA4 has been rolled out since October 2020, many companies have been deeply rooted in Universal Analytics and all it has to offer since […]

Infinitive Announces Industry Leading Data Transformation Methodology

Infinitive’s new Data Transformation Methodology, helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation through optimization of their data. ASHBURN, VIRGINIA (PRWEB) JUNE 22, 2023 Infinitive, a leading technology and transformation consultancy announced today Infinitive’s new Data Transformation Methodology, which helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation […]

The Infinitive Data Transformation Methodology

The Infinitive Data Transformation Methodology (IDTM) is a step-by-step process for conducting a data transformation project.  It was developed based on the many data transformation projects conducted by Infinitive over the years. The benefits of using the proven Infinitive Data Transformation Methodology include: Structure and Organization: The ITDM project provides a structured framework for project […]

PPCS: The Next Advancement in Personalized Streaming

The age-old adage that “Content is King” has never been truer than it is today. But with the explosion of video content sources, along with the number of devices where consumers can watch it, audiences have never been more dispersed. Consumers are rushing to streaming options and apps in a fragmented marketplace to find and […]

Infinitive Live Webinar: 8 Ways to Monetize in Retail Media Recap

As eCommerce and retail media continue to grow, now is the time to take advantage of digital advertising capabilities to increase revenue and enhance customer engagement. In our webinar Infinitive Live: 8 Ways to Monetize in Retail Media, Infinitive’s experts discussed how we help retailers and hospitality companies transform and monetize customer data to capture […]

5 Best Practices for Successful Change Initiatives in Higher Education

Author: Wayne Campagna, Consulting Executive, Higher Education SME The pressure is mounting on higher-education institutions to become more affordable, higher quality, and more relevant to today’s workplace. College’s face major challenges in everything from protecting and securing critical data, to offering better learning experiences, to shifting their fundamental program offerings. At the same time, the […]

How Data and Collaboration Creates Organizational Success

Author: Wayne Campagna, Consulting Executive, Higher Education SME The changes being made by many colleges and universities are becoming less self-contained and are having broader and deeper impact across entire institutions or systems.  Coupled with traditional consensus decision-making and the decentralized nature of many higher education organizational structures, transformation is a bumpy and treacherous road. I […]

Maryland Education Enterprise Consortium (MEEC) Recap

At the recent MEEC (Maryland Education Enterprise Consortium) conference, Infinitive had the chance to meet many Maryland education leaders and talk about their challenges, the exciting new technologies, and how Infinitive can help. There were plenty of discussions regarding trying to do more with less and getting momentum for change. We discussed how the cloud […]