CPG + Retail

Keeping Up with Customers (and Engaging and Retaining Them)

What We Deliver

Typical results from our work with CPG and retail organizations:

  • Greater customer insights leading to richer customer experiences
  • More effective marketing and stronger campaign performance
  • More effective use of Big Data and data-driven decision making
  • Higher technology ROI through rationalized and optimized martech environments
  • Increased operational efficiency through process automation and integration
  • Improved performance reporting
  • More productive and collaborative vendor/agency relationships
  • Increased organizational nimbleness through expanded use of agile techniques

What We Do

While every engagement and every client’s objectives are unique, we usually work on

  • Customer intelligence, data strategy and journey mapping
  • Technology evaluation, selection, implementation and integration of data management platforms, ad servers and other martech
  • Marketing/media audits, strategy and transformation
  • Executive reporting – campaign, channel, operational
  • Cloud migration and data transformation
  • Agile enablement and portfolio management
  • Business process optimization/agile process improvement

Our solutions for ongoing operations drive continuous improvement and sustain operational excellence in critical functions and processes. They are delivered via:

  • Skilled resources: We provide the right people and teams for your needs – when, where and how you need them.
  • Managed services: High-value, results-driven approach to run critical processes and support key technologies.

Who We Work With

  • World’s leading beverage brand and a billion-dollar advertiser
  • One of the world’s largest brewery groups with operations in Europe, Americas and Asia
  • Fortune 200 retailer
  • Top gas station and convenience store brand

What Clients Say

  • “I’ve worked with some really good partners with Infinitive that bring their ‘A’ game every day. They help me think of things in a different way, and hopefully, help my team think of things in a different way.”
    VP, Fortune 200 Retailer

Ready to Raise the Bar?

Why Top Brands Choose Infinitive

  • Experience: 10+ years of proven success in designing, deploying and managing large and complex digital marketing/advertising transformations and adtech deployments.
  • Urgency: We move quickly to produce specific, realistic and actionable recommendations you can execute on now for immediate and tangible improvements.
  • Knowledge: With a strong combination of digital marketing, data analytics and strategic expertise, we know how technology creates value for business. Our teams include industry and functional experts, not just tech people.
  • Independence: We are 100% committed to client success and fully independent and transparent in dealing with agencies, technology providers and other stakeholders
  • Perspective: In the digital marketing and advertising world, we see the big picture because we work with both the buy and sell sides and have held senior positions at both brands and media properties.
  • Collaboration: The best solutions are designed by teams working together and deployed by hands-on experts.

What Can We Solve with You?

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