Great Brands + Great Data = Great Marketing

Recent project results

25%

increase in customer engagement via more effective loyalty programs

$21 million

media savings from increased transparency

90 days

faster time-to-value for new DMP

We help marketing leaders solve their most pressing challenges and advance their organizations

Reduce complexity and increase transparency across media buys
Gather better customer data, manage it more effectively and target more precisely
Strengthen your partner and vendor contracts and relationships
Master MarTech – the right tech stack, operating model and analytics
Generate more value from data management platforms (DMPs)

Ready to Rock Your Results?

Let’s Talk

Who We Work With

Top consumer finance company
Top multi-national CPG firm
Leading retailer
Interactive music distribution network
International logistics services provider
Large online publisher

Why Top Brands Choose Infinitive

Urgency: We move quickly to produce specific, realistic and actionable recommendations you can execute on now for immediate and tangible improvements.
Knowledge: Our people come from senior roles in the agency and publisher worlds – we are industry and functional experts, as well as technologists and data pros.
Perspective: We see the big picture because we work with both the buy and sell sides and have held senior positions at both brands and media properties.
Independence: We are independent and transparent in dealing with agencies and technology providers – we are 100% committed to client success.
Collaboration: The best solutions are designed by teams working together and deployed by hands-on experts.
Success: Our long track record of success includes optimizing strategies and operating models for top marketing organizations and producing tangible value from investments in DMP, CRM, programmatic capabilities and other MarTech.

What Can We Solve with You?

Check all that apply:*
- Stronger resources for key processes
- More effective Agile program and project management
- Improved analytics and reporting
- Manage MarTech / AdTech stack
- Define / refine data and analytics strategy
- Deploy open source and commercial analytics tools
- Access to analytical / data science resources
- Develop / optimize data architecture and analytical techniques
- Accelerate speed to market/product outputs
- Align and synchronize product/project portfolio
- Evaluate / select / deploy new technology
- Integrate / optimize existing MarTech stack
- Audit /validate agency performance and contracts
- Adopt / expand Agile capabilities
- Enhance data and reporting
- Optimize key processes
- Develop data strategy
- Drive effective organizational change
- Grow revenue and improve yields
- Standardize/strengthen product portfolios
- Optimize/integrate the existing tech stack
- Evaluate and select new technology
- Integrate ordering, fulfillment and billing processes
- Create/refine a programmatic strategy
- Enhance reporting and forecasting – operational and executive
- Align the organization and boost adoption of tools and processes
- Create deeper customer intelligence
- Implement and configure/optimize DMP
- Assess/optimize current MarTech environment
- Rethink/design operating model
- Create/refine a media strategy
- Advance segmentation, analysis and targeting
- Align the organization and boost platform adoption
- Streamline and enhance reporting
- Get deep insights on audience profiles and customer journeys
- Implement and configure/optimize CRM and contact management systems
- Assess/optimize end-to-end and cross-functional processes
- Rationalize the product portfolio
- Rethink/redesign operating, organizational and incentive models
- Streamline and enhance reporting
- Implement and configure/optimize key finance and reporting systems
- Streamline and synchronize program management for diverse initiatives
- Expand the use of Agile methodologies across the organization
- Explore managed services or other sourcing strategies
- Implement and configure/optimize key operational systems
- Rethink/redesign operating and organizational models
- Explore management services to support key functions and technologies
- Foster organizational and cultural change
- Implement/configure a new DMP
- Optimize current DMP
- Advance segmentation and targeting
- Align the organization and boost adoption
- Assess/optimize end-to-end and cross-functional processes
- Implement/configure a new OMS
- Optimize current OMS
- Streamline and enhance reporting
- Rationalize product portfolio
- Integrate functions and processes
- Align the organization and boost adoption
- Optimize/integrate the existing AdTech/MarTech stack
- Generate deep insights on audience profiles and customer journeys
- Assess/optimize current AdTech or MarTech environment
- Define / refine data and analytics strategy
- Deploy open source and commercial analytics tools
- Access to analytical / data science resources
- Develop / optimize data architecture and analytical techniques
- Increase user adoption
- Devise / rethink cloud strategies and architectures
- Migrate core and other applications to the cloud
- Manage your cloud environment more effectively and efficiently
- Secure / monitor your cloud environment
- Leverage your cloud investment via Agile / DevOps
- Achieve success via digital transformation
- Accelerate speed to market and outputs
- Embed Agile methodologies into the business
- Grow revenue and improve your ROI
- Enable your employees to leverage new methodologies / solutions
- Evaluate / integrate / optimize existing tech stack
- Grow revenue and reduce costs
- Standardize / enhance product portfolios
- Integrate OMS, CRM and financial billing processes / systems
- Align the organization and boost adoption of tools and processes
- Drive innovation with enterprise cloud services
- Leverage improved processes and technology
- Improve the value that IT brings to the business
- Protect your brand with Cybersecurity
- Grow revenue via IT performance improvement and new digital capabilities
- Adopt / expand the use of cloud technologies
- Align the organization and boost the adoption of tools and processes
- Assess / optimize programmatic, MarTech and AdTech stacks
- Power technology and digital innovation to improve the CX
- Improve student learning outcomes and retention
- Implement / configure / optimize programmatic and MarTech environment
- Grow revenue and improve yields and profitability
- Grow revenue and improve yields
- Implement an effective Agile program
- Rework operating and sourcing models to drive revenue / reduce costs
- Implement / configure / optimize CRM and contact management systems
- Provide / prioritize MarTech use cases for new and existing customers
- Assist with operational excellence
- Provide enrollment use cases for reaching prospective students
- Reinvent marketing efforts with data and analytics
- Streamline and enhance reporting
- Generate deep insights on audience profiles and customer journeys
- Leverage cloud technologies to lower costs and improve operations / insight
- Gain insight on customers and prospects
- Grow and expand your customer base
- Utilize skilled resources for key processes and functions
- Provide recommendations for LOB collaboration on platform activations
- Adopt / expand Agile capabilities
- Design and implement strategic initiatives
- Strengthen GTM strategies via Agile capabilities
- Implement and optimize key business / operational models and systems
- Create activation plans across all LOBs and marketing platforms
- Strengthen product portfolios
- Optimize / integrate the existing tech stack including CRM
- Integrate ordering, fulfillment and billing processes
- Look for opportunities / gaps and ensure regulatory compliance
- Align the organization and boost platform adoption
- Explore outsource of services to support key functions and technologies
- Utilize data as an asset
- Drive and manage organization and institutional change
- Integrate / maximize business and operating models
- Adopt best practices to simplify compliance processes and enhance security
- Drive change more effectively
- Enhance data insights, analytics and reporting
- Enable users and organizations
- Leverage SMEs via a managed services model
- Target and personalize content to intended audiences
- Improve the CX with Agile capabilities
- Enhance data insights, analytics and reporting
- Evaluate and deploy new technology
- Align the organization and boost adoption
- Accelerate the deployment of data analytics
- Enhance reporting and forecasting – operational and executive
- Align the organization and boost the adoption of tools and processes
- Devise / rethink cloud strategies and architectures
- Migrate core and other applications to the cloud
- Manage your cloud environment more effectively and efficiently
- Secure / monitor your cloud environment
- Leverage your cloud investment via Agile / DevOps
- Assess and improve your cybersecurity risk posture
- Secure / monitor your existing cloud environment
- Meet industry standards for security / privacy
- Securely migrate core applications and data assets to the cloud
- Enhance the organization’s risk awareness / intelligence
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Marketing

Great Brands + Great Data = Great Marketing

We’re Infinitive. Our consultants help the world’s best known brands use data and technology for better marketing performance.

Recent project results

25%

$21 million

90 days

We help marketing leaders solve their most pressing challenges and advance their organizations

Ready to Rock Your Results?

Who We Work With

Why Top Brands Choose Infinitive

What Can We Solve with You?

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