Launching New Revenue Streams

Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best practices-based processes to drive the […]

Enabling Data Usage While Protecting Against Data Loss Prevention

Challenge A leading financial services company wanted to ensure the continued protection of its data while allowing employees to have more access and visibility into critical data assets. Solution Built a cross-functional team that included collaboration among the CISO, CIO, and CPO, as well as IT, HR, legal, and audit teams, to: Identify and locate […]

How Self-Service Helps Political Advertising

https://player.vimeo.com/video/353585468 In the latest series of conversations on how media and publishing organizations can take advantage of the coming “sales tsunami” of political advertising, CEO Denis McFarlane and executive Steve Malinchock discuss the benefits of self-service platforms and tools. Self-service can help sales teams drive more revenue by freeing up sales leaders to focus on […]

Video: How Media and Publishing Companies Can Vote for Efficiency and Profitability

https://vimeo.com/352125779Infinitive’s CEO Denis McFarlane and Steve Malinchock talk about how media and publishing companies can take advantage of the massive and unprecedented political advertising investments that will come in the next year. The good news is they don’t have to switch out their entire AdTech stack; indeed, it’s all about the data. By focusing on […]