Leveraging Big Data to Drive Next-Gen Marketing Capabilities
Challenge A top 10 card issuer wanted to build new capabilities involving marketing intelligence, multi-channel attribution, media mix modeling, omnichannel marketing offers, and improved customer experience via big data. Solution Created a data-driven marketing environment to enable the organization to meets its marketing mission, which included: Developing a detailed roadmap and identifying requirements for data, […]
Developing Cohesive Business Intelligence Function
Challenge A leading Fortune 500 media organization, with multiple online properties and consumer-facing brands, needed to improve visibility into its business operations and performance and to gain a deeper understanding of its customer base. Solution Staffed a team of business intelligence (BI) experts who: Defined the future-state organizational model, working with executive and HR teams […]
Redesigning and Assessing Ad Technology Stack
Challenge A leading video streaming platform was growing at a breakneck pace and had a difficult time scaling to meet increased advertiser and user demands. Defining and executing a clear technology and organizational roadmap to scale the business for this new growth was critical. Solution Provided an objective review of the publisher’s core ad technology […]
Designing a Scalable Industrial Sensor Analytics Solution
Challenge A global oil and gas company needed an affordable and scalable industrial sensor analytics platform to: Monitor mission-critical IoT industrial sensor metrics across global and organization boundaries Securely send and deliver additional value-add services Solution Architected and implemented an AWS-based IoT analytics solution, which included: Designing a cost-effective, cloud-based platform consisting of AWS services […]
Enhancing Digital Analytics
Challenge Limited resources made it difficult for a leading ad network to track its fast-growing online audience, which resulted in insufficient data for business stakeholders to make critical decisions and in turn restricted customer behavior forecasting models. Solution Drove enhanced tracking, forecasting, and reporting capabilities for long-term digital analytics success with a focus on: Redesigning […]
