Redesigning and Assessing Ad Technology Stack
Challenge A leading video streaming platform was growing at a breakneck pace and had a difficult time scaling to meet increased advertiser and user demands. Defining and executing a clear technology and organizational roadmap to scale the business for this new growth was critical. Solution Provided an objective review of the publisher’s core ad technology […]
Launching New Video Product
Challenge A top-five media network planned to launch a new video product that consolidated content from across its vast network of sites but did not have the resources to manage the complex implementation. Solution Created an integrative approach that incorporated website, marketing and operational data to track performance and guide strategic decisions, leveraging industry best […]
Increasing Efficiency and Effectiveness in Digital Ad Sales
Challenge A large media organization was struggling with the efficiency and effectiveness of its digital advertising sales process. The client wanted to better align sales and operations across all verticals and channels, including 40+ properties. Solution Staffed a team of digital ad experts who collaborated with key business stakeholders and software vendors to develop a […]
