Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that

Sephora has enhanced its customer profiles to include 360-degree data which improves the online and in-store shopping experience for their customers. The beauty and health

Burger King has increased its advertising fund’s budget by 30% to increase their sales growth. The company invested $120 million in advertising efforts and an

Apple’s ad business is skyrocketing past Facebook and Google due to its IOS privacy updates which hinders Facebook’s ability to track users. The technology company

Popular media streaming company, Netflix, is gambling the idea of diving into the ad business. It’s predicted that Netflix could charge advertisers about $80 for

With the media landscape continuing to grow, Meta faces some major competition with Facebook, Instagram, and TikTok. Meta released its first ever revenue decline in

With third-party cookies disappearing, retailers must optimize their 1st party data to increase revenue and better understand their customers. 1st party data helps organizations learn

Retail media networks (RMNs) are extremely valuable for retailers because they provide brands with hard-to-get, 1st party data and the ability to target customers with

Amazon is competing for the top spot as the biggest advertising company with 32% growth in the fourth quarter. Along with digital ads, the tech

Retail media will exceed $50 billion and represent 1 in 5 digital ad dollars by 2023. The industry’s development to include digital display, video ad formats,