Data management platforms (DMPs) are essential to effective digital marketing and advertising. While many companies have implemented DMPs, few have mastered them.
Infinitive’s marketing, media, and technology pros help brands and publishers realize the full value of their DMP investments – from initial implementations and ongoing maintenance to long-term performance optimization.
- 15-20% reduced media waste through better targeting
- 10-20% boost in revenue per transaction for DMP-optimized campaigns
- 15-30% efficiency gains on reporting and analytics