Seven Signs You Need a Data Strategy

Big data has clearly reached a certain level of maturity on the technology hype cycle. Basically, that means many initial and early investments in business intelligence, customer intelligence, advanced analytics or other big data capabilities have yet to yield the kind of breakthrough performance gains that were promised. You could say that the potential value […]

Developing Your Data Strategy: What It Is & Why You Need One

  As we go deeper into the era of dealing with big data, and companies invest ever larger sums in data management and analytics capabilities and technologies, more companies are taking a step back and asking about the underlying strategy. Specifically, these companies are considering developing a data strategy – or already have one in […]