Video: “Choose Your Own Ad-venture” and its Impact on Digital Advertisers
https://vimeo.com/349063971Being able to choose what programming you want to watch, when you want to watch it, used to seem like a futuristic idea. But now it’s the reality – and publishers are taking it a step further. It’s not just letting viewers choose which shows or ads they want to see, though – some companies […]
How to Reduce the Technology Tax: Examine Ad Tech Stack & Processes
Infinitive Principal Jeremy Hines recently contributed an article to AdExchanger’s “Data-Driven Thinking” column, highlighting the complexities surrounding the digital advertising technology tax. Simply put, as Jeremy writes in “The Taxing Complexity of Digital Advertising,” publishers should simplify and standardize technology to save money: [P]ublishers are looking for “deductions” to reduce their tech tax rate. Because […]
