Increasing Efficiency and Effectiveness in Digital Ad Sales
Challenge A large media organization was struggling with the efficiency and effectiveness of its digital advertising sales process. The client wanted to better align sales and operations across all verticals and channels, including 40+ properties. Solution Staffed a team of digital ad experts who collaborated with key business stakeholders and software vendors to develop a […]
Transforming Full Ad Stack
Challenge One of the best-known names in the automotive industry sought to improve its advertising results by migrating to best-in-breed technologies for its order management system (OMS) and ad server. Meeting this goal required a significant cross-functional effort and review of nearly every aspect of its digital advertising operations. Solution Staffed a team of digital […]
