Our Focus is Growing Your Media Business
The Media Industry is changing quickly. Your success will depend on how well you understand and integrate 3 focus areas across your business — this is what will differentiate You in the marketplace:
- Your Media Content
- Your Consumer Relationships
- How you Monetize to Drive Revenue
Infinitive helps the largest media organizations in the world: increase revenue, speed up operations, and implement new streaming and addressable solutions that will engage your consumers and grow your media business.
We consistently deliver 10X+ ROI on our media transformation programs—We will do it with you.
With our focus on growing your business, we bring industry experts to integrate your ‘Media Intelligence’, ‘Consumer Intelligence’ and ‘Monetization’ solutions together to increase your Ad and Subscriber revenue. (see diagram below)
- Video Content migration to the cloud
- Content Supply Chain & AI/ML metadata
- SVOD, AVOD & Live OTT solutions
- Fast Channel implementation
- New Revenue Streams design
- 1st Party Data Strategy & Analytics
- Customer 360
- Churn and Lifetime Value Analytics
- Consumer data Privacy – CCPA+
- Order-to-Cash Business and System Transformation
- Universal Product Catalog & MDM design
- Ad Sales and CRM enablement
- Convergence and Addressable solutions
- Finance end-of-month optimization
- Organizational and Process alignment – great for mergers
- Custom dashboards and analytics
- Data Warehouse / Data Lake implementation
- Ad Server and low latency Ad Tech development
- Cloud Governance and Cloud Disaster Recovery Testing
- Cyber Security log analytics and Cyber breech preparedness
Our solutions are built on scalable, secure, low-latency, cloud-based technology, all powered by our deep experience with the leading media technology vendors. We will roll up our sleeves and work along-side your teams from initial strategy and vision, to design and implementation, to full user adoption. We are with you every step of the way.
Our Media Expertise
Recent Experiences and Results
The global Media & Entertainment conglomerate faced very aggressive timelines driven by ending legacy system contracts, varying operational processes, and merger integration complexity across 4 major media brands. Infinitive was engaged to plan, manage and execute over 20 system migrations across more than 20 countries for all inventory, including the management of ad server and OMS optimization (all completed in under 10 months). Over $475M in Ad revenue was successfully migrated, involving 20,000+ lines, and 500+ global end users trained.
This global programmer launched a new OTT streaming service which included both AVOD and SVOD with premium content tiers. Infinitive oversaw the Program Management and Change Delivery of the streaming service launches, as well as post-launch operations and optimizations. Infinitive managed project planning, communications, risks/issue tracking, dependency mapping, and status reporting across multiple workstreams and teams for this highly strategic and critical product launch. Infinitive was engaged to also lead the product management, data transactions and overall project management of the client’s Clean Room solution ensuring streaming 1st party data on-boarding, mapping, testing and analysis was successfully designed and implemented.
This large media conglomerate saw an opportunity to streamline and optimize functions, process and organizational hierarchy within their digital business following a large-scale merger of 3 major media brands. Infinitive was contracted to: assess the current-state process, systems, and 20 overlapping functions, conduct a comprehensive ROI analysis, and determine the optimal future-state process workflows, roles, and organizational structure to support growth while reducing costs. 142 key findings highlighted process improvements, 16 roles were consolidated into 7 optimized roles, and teams across the brands were brought together – all resulting in $3.4M+ in ad business savings.
This MVPD client saw an opportunity to consolidate disparate ad sales organizations, process and tech in order to create a converged business unit which could sell both digital and linear advertising through a single, streamlined process. Infinitive was engaged to define the new sales processes, facilitate the design and execution of over 10 unique integrations into the OMS, achieve single portal execution of the full life cycle of addressable campaigns (planning, trafficking and billing), and conduct remote training for all impacted sales and operations personnel. This enabled cross-selling of Digital-Programmatic, Digital-Direct, and Addressable inventory on a single media plan.