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Social Commerce Trends to Watch Out for in 2023
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time and effort. Increased social media use led marketers to take advantage of social media advertising to drive sales. The ecommerce landscape has begun to expand into
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5 Retail Trends That Will Shape 2023: Social Commerce, Retail Media, and More
As 2023 approaches, retailers should take advantage of the growth retail media offers. Here are five retail trends to look out for in 2023. TikTok
Retail Media Is Now 11% Of Total Ad Spend. Here Are 5 Factors Driving That Figure
Retail media platforms enable companies to build brand awareness and drive product sales from one platform. The ability to easily target consumers makes retail media
Most Advertisers and Agencies Are Positive About Retail Media in 2023
In the coming year, 88% of advertisers and 77% of agencies are predicted to use retail media channels as an engagement platform for their content.
This Ecommerce Platform Is Banking On Live Shopping
While most ecommerce purchases occur on the internet, social media shopping is predicted to pick up traction in the near future. Social media shopping enables
How 3 Proposed US Data Initiatives Could Transform Advertising
US officials are enforcing new data and privacy initiatives that will reshape targeted advertising in the near future. The Competition and Transparency in Digital Advertising
How CTV Audience Data is Changing Ad Funded Streaming Forever
Targeted advertising is constantly evolving as it went from desktop to mobile and now mobile to social. With the death of the third-party cookie, advertisers
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