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Most Advertisers and Agencies Are Positive About Retail Media in 2023

Published December 28, 2022

In the coming year, 88% of advertisers and 77% of agencies are predicted to use retail media channels as an engagement platform for their content. Ad spend is expected to increase by 10.1%, making retail media a top marketing strategy. Retail media enables companies to leverage first-party data, expand ad exposure, and drive conversions on one platform.

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