How CTV Audience Data is Changing Ad Funded Streaming Forever

Published December 8, 2022

Targeted advertising is constantly evolving as it went from desktop to mobile and now mobile to social. With the death of the third-party cookie, advertisers rely heavily on first-party user identifiers to target audiences efficiently and at scale to drive ad revenue towards CTV. Connected TV advertising provides advertisers with a privacy-centric approach for targeting audiences by using device IDs in a “server-side” ecosystem. As technology advances, more advertising dollars will transition into the streaming world and into the living room of viewers.

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