Managing a successful ad business is complex and only getting more challenging as the media industry expands and the pace of change accelerates. Common challenges include:

  1. Competitive Pressure: Increased competition in the media industry can lead to a decrease in market share profitability. An ad business assessment can help identify areas where the company needs to improve to stay competitive.
  2.  Changing Consumer Behavior: Shifts in consumer behavior, such as a preference for digital media over traditional channels, might necessitate an assessment to adapt advertising strategies accordingly.
  3. Outdated Technology: Media companies rely heavily on technology for advertising and content distribution. Outdated or insufficient technology systems can hinder productivity and effectiveness. An assessment can identify the need for technological upgrades.
  4. ROI Concerns: If the company and its advertisers are not seeing satisfactory ROI from ad campaigns, it’s essential to assess the effectiveness of the strategies.


Through an Ad Business Assessment our seasoned industry experts provide you with the “3-R’s” 1) Recommendations; 2) Roadmap; and 3) ROI analysis—everything needed to cultivate a strategic vision and begin driving measurable success!

Ad Business Assessments are customized to your specific areas of needed analysis across your: processes, organizations, tools, and data; and can be quickly completed in 4 to 8 weeks. Activities include:

  • Discovery: Interview and survey stakeholders, review existing processes, review systems, review data & reports, understand future visions
  • Benchmarking: Front-line feedback, peer analysis, resource alignment, best practices
  • Analysis & Validation: Operational Findings (People & Processes), Technology Gap Analysis, Organizational Insights
  • Recommendations: Strategic efforts, prioritization & LOE, quick wins
  • Roadmap: Future vision alignment, high-level timeline, bundles, and dependencies
  • ROI Analysis: Benefits vs. Investments, Financial Model, Executive Communication
  • Executive Review: Communication of the findings and facilitating alignment across your stakeholders


With an Ad Business Assessment, you will quickly have the vision of what your next steps need to be.  You will be prepared with the highest priority recommendations to drive your business forward, you will know the plan to execute on the immediate and strategic next steps, and you will not only understand the costs, but more importantly the value that your transformation will bring to you, your stakeholders, and your consumers.

How We’ve Done it

Infinitive guided a large healthcare organization to create a data-driven, cross-functional engineering collaboration integrating separate product teams around Datadog Dashboarding technology. This enabled the client to deliver new organizational capabilities including:

  • Rapid root cause analysis
  • Single pane of glass management
  • Early detection of system problems Infinitive continues to support the client in the reduction of costs associated with application monitoring and ensuring compliance.

Why Work With Infinitive

Infinitive’s observability experts are dedicated to resolving your organization’s IT and operational challenges. We help organizations assess existing monitors, logs, and traces for deficiencies and improvements, implement dashboards with alerting and monitoring functionality, and define future success within the observability space to allow for predictive analytics within the organization.
  • Datadog Gold Tier Partner
  • Experience delivering new organizational capabilities such as rapid root cause analysis, single pane of glass management with dashboards, and early detection of system problems for a large healthcare organization
  • AWS Advanced Consulting Partner with deep experience in DevOps and DevSecOps