Ad Stack Approach


As organizations focus on driving next generation capabilities and efficiencies through the ‘Order to Cash’ lifecycle, a critical component to achieve the ROI of your Ad Business Strategy is efficient and successful Implementation of complex Ad Stack changes.  Whether it is new system implementation, existing system optimization, or integrations across your technology stack, failed implementations are not an option! — often leading to millions of dollars in lost ad sales revenue along with reputation impacts across your consumers and ad buyers. It is imperative to go with a trusted partner and approach to ensure your transformation success. Typical challenges with Ad Stack Transformation include:

  1. Project Focus: Your teams’ have ‘Day Jobs’ of driving the ad business and generating ad revenue. They often do not have the time to ensure project deliverables and decisions are fully complete and aligned across all stakeholders
  2. Integration Complexity: Lack of experience with different vendor solutions across the Ad Stack, how systems need to be configured to meet your business requirements, and how systems integrate with each other can cause gaps and issues at go-live and beyond
  3. Stakeholder mis-alignment and delays: Lack of Experienced Program Leadership that understands the cross stakeholder dependencies, trade-offs, and that helps the organization stay on schedule causes confusion, frustration, project delays, and leads to a loss in program trust
  4. Lack of Adoption: Transformation is difficult, especially when the change includes new processes, roles, technology, and data. End users are busy and without well designed, custom training that they can quickly understand and adopt, they may not be able to use, or embrace, the new solutions as expected


Infinitive’s experience with 100+ Transformation programs has helped us to develop a proven implementation methodology for how we tackle the complexity of Ad Stack Implementations. We not only deliver a new solution but also help you focus on long-term adoption and ROI.

Our solutions can support your Ad Stack needs from requirements, vendor selection, design, deployment, training, and optimization. We will customize the program to the efforts and resource skillsets that align with your teams and complete the full transformation team to deliver your successful implementation. Our methodology and experience cover the following phases of an Implementation Program:

  • Confirm Requirements and Selection: Business & technical requirements, gap analysis, vendor section, and ROI Assessment
  • Prepare the Organization: Processes & handoff’s, roles & responsibilities, change management plan, integrations plan, data migration plan.
  • Design, Configure, and Deploy OMS: Configuration build, product taxonomy, Ad SVR/CRM Integration, Data/Campaign Migration, User acceptance testing, integration testing, role-based testing.
  • Ensure Adoption Success: Refresher training, compliance monitoring, business process updates, post-launch support, bill cycle management. Train & Nurture.
  • Optimize the Solution: Solution roadmap, Updated configuration build, enhanced integrations, training & launch, compliance monitoring.


Successful Ad Stack Transformations do not just end at the go-live date, but instead with the planned Ad Business Vision and ROI being achieved.  Past Ad Stack Transformations for premium media companies have achieved ROI levels of 7-10X and higher, implementing new technologies, new ad products, streamlined operations, and enabling

How We’ve Done it

Infinitive guided a large healthcare organization to create a data-driven, cross-functional engineering collaboration integrating separate product teams around Datadog Dashboarding technology. This enabled the client to deliver new organizational capabilities including:

  • Rapid root cause analysis
  • Single pane of glass management
  • Early detection of system problems Infinitive continues to support the client in the reduction of costs associated with application monitoring and ensuring compliance.

Example Ad Technology We've Worked With

Why Work With Infinitive

Infinitive’s observability experts are dedicated to resolving your organization’s IT and operational challenges. We help organizations assess existing monitors, logs, and traces for deficiencies and improvements, implement dashboards with alerting and monitoring functionality, and define future success within the observability space to allow for predictive analytics within the organization.
  • Datadog Gold Tier Partner
  • Experience delivering new organizational capabilities such as rapid root cause analysis, single pane of glass management with dashboards, and early detection of system problems for a large healthcare organization
  • AWS Advanced Consulting Partner with deep experience in DevOps and DevSecOps