AI Use Cases

Aritifical Intelligence (AI) is the future of business as it enables automation, optimization, and predictive analysis, improving efficiency, decision-making, and customer experiences, ultimately driving growth and competitiveness in a rapidly evolving market landscape. At infinitive, we have deep experience in optimizing operations to maximize your future. Below are some of the most common AI use cases that we encounter:

Lead Scoring

AI can assess the likelihood of a lead making a purchase. Using historical customer data, AI algorithms identify patterns that indicate which leads are most likely to convert.


An AI-based tutor enhances learning by tracking the mistakes made by learners and adjusting the course material to emphasize areas where the learner is struggling.  The AI-based tutor will also detect the learner’s style of learning (e.g., visual, auditory, kinesthetic) and adapt course material to the style most effective for the learner.

Content Personalization

Content personalization allows media companies to ensure each customer gets content suggestions based on their preferences which increases usage, improves customer retention, and enhances the customer experience.

Targeted Advertising

AI in the media and entertainment industry allows companies to display individually targeted advertisements to each customer — based on their individual preferences.

Know Your Customer (KYC), Banking

AI-enabled solutions can use natural language processing to read through documents, interpret the information, and communicate their findings to human decision makers. They can also crosscheck documents with external sources.

Low-Cost Wealth Management, Banking

AI-based systems specifically designed to provide automated financial advice can offer a bank’s customers the investment products best suited to their needs based on their profile and an analysis of the customer’s historical banking data.

Related Content

Are you ready to get more value out of your data?