With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients.
Solution
Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included:
Developed and implemented best practices-based processes to drive the project forward against specific benchmarks and milestones
Embedded business analysts into key functional areas and to translate business needs into system and process requirements
Facilitated the design of “to be” processes and created detailed workflows for cutover activities
Outcome
The company migrated successfully to a new integrated advertising platform resulting in:
Significant gains in ad revenue, with growth of 26%, 40% and 46% in the first three quarters post-launch
Established a cohesive and actionable long-term strategy
Improved operations and streamlined workflow supporting the increased scale of the business