Successfully migrated to best-of-breed OMS and ad server platforms via full-scale rollout and adoption, which included:
- Implementation of new technology and processes to seven separate brand portfolios in less than 12 months
- Migration of 30,000+ active campaign lines into the new platforms
- Management of business readiness for 300+ users, including role-based training, job aid creation, and adoption monitoring
- Optimization of ad tech platforms to industry best practices