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Operationalizing Best-of-Breed Technology Stack

Challenge

A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future.

Solution

Staffed a team of technical and advertising experts to:
  • Defined a process and technology roadmap through collaboration and industry best practices
  • Supported vendor selection and integration planning of the entire solution
  • Helped the client migrate from legacy ad platforms to a consolidated technology stack
  • Defined new improved processes, new roles and responsibilities, and process workflow across the pitch-to-pay lifecycle
  • Implement the new ad stack, including ad server migration, order management, and yield solutions
  • Support post-launch support and ongoing activities to ensure adoption

Outcome

Successfully migrated to best-of-breed OMS and ad server platforms via full-scale rollout and adoption, which included:
  • Implementation of new technology and processes to seven separate brand portfolios in less than 12 months
  • Migration of 30,000+ active campaign lines into the new platforms
  • Management of business readiness for 300+ users, including role-based training, job aid creation, and adoption monitoring
  • Optimization of ad tech platforms to industry best practices
Published March 9, 2020