How to Reduce the Technology Tax: Examine Ad Tech Stack & Processes

Infinitive Principal Jeremy Hines recently contributed an article to AdExchanger’s “Data-Driven Thinking” column, highlighting the complexities surrounding the digital advertising technology tax. Simply put, as Jeremy writes in “The Taxing Complexity of Digital Advertising,” publishers should simplify and standardize technology to save money: [P]ublishers are looking for “deductions” to reduce their tech tax rate. Because […]

A/B Testing Is (Politically) Powerful

We are great believers in the power of “testing and learning” when it comes to measuring and optimizing digital marketing performance. Certainly, we’ve seen A/B testing work very effectively for clients looking to identify their most valuable content and most attractive product offers. But we didn’t realize how important A/B testing was to the Obama […]