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Infinitive’s Customer Intelligence Framework helps organizations collect, protect, and connect their first party data to increase revenue and build strong relationships with customers.
Unlike other vendors that provide only data technology and analytics staff-augmentation, the Infinitive team brought more than just the “data tech know-how.” It was the tech skills PLUS the business understanding of what our customer data is, and how it needs to be used across our organizations to drive the business. This was critical for implementing our next-gen first party data solution.”
Executive – Media & Entertainment Platform Vendor
In the ever-changing world of technology, organizations must understand their customer data and the steps needed to get the most value out of their data. Many organizations struggle to collect, protect, and connect their first party data. Challenges include:
A premier streaming media company asked Infinitive to lead the product management, data transformation design, and overall project management of their Clean Room ensuring first party data on-boarding, mapping, testing, and analysis reporting was implemented. This enabled the client to deliver new business and technical capabilities including:
Infinitive’s experts are dedicated to solving your organization’s First Party Data challenges. As a data focused consultancy bringing both business understanding and technical experience, we will help you collect, protect, and connect your First Party Data to get more value out of your data by increasing revenue and building strong relationships with consumers.
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