Burger King Unveils $400 Million Plan to Revive U.S. Sales with Investments in Renovations and Advertising

Published September 19, 2022

Burger King has increased its advertising fund’s budget by 30% to increase their sales growth. The company invested $120 million in advertising efforts and an additional $30 million will be spent on enhancing the company’s technologies like its mobile app. While Burger King franchisees support the new advertising strategy to raise sales, the franchisees will have to pay higher fees to execute the plan. 

Read the article: