Retailers Are Publishers Now and They Need Better Ad Tech

Published August 30, 2022

New privacy changes and regulations are challenging retailers to build their own media buying platforms to improve the consumer experience, safeguard customer data, and increase revenue. To create the most effective platform, retailers will need to bypass third-party technology providers and become the seller to have complete control over the shopping experience, consumer and partner relationships, personal data, and ad content. With this new ownership, organizations can keep 100% of their revenue. 

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