Fakes, Frauds, and Fictitious Accounts: How Bots and Spam are Influencing Advertising, Commerce, and Media

Published November 9, 2022

Bots, fraud, and spam are harming the digital world, leaving advertisers and media platforms searching for a way to combat these challenges. Bots commit click fraud by clicking on ads which skews data and drives company costs up, making advertisers pay for non-human clicks. In addition, bots can write fake reviews preventing new customers from purchasing a product. Major retailers like Amazon have systems in place to verify that the reviews on their platform are legitimate.  

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