How Amazon’s Clean Room Is Becoming a Formidable Cookie Challenger

Published November 9, 2022

Amazon recently released its new ad product, Amazon Marketing Cloud (AMC) which enables marketers to connect their data to first-party data collected by Amazon. Advertisers can use AMC, which is a secure, cloud-based cleanroom that does not rely on third-party cookies to perform analytics and gain campaign insights. Insider Intelligence predicts that Amazon will make up 39.5% of all U.S. retail commerce sales in 2022. 

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