M-Commerce Trends and App Insights to Inform Your Next Marketing Campaign

Published November 3, 2022

Commerce media is transforming advertising by increasing the use of first-party data. This new full-funnel approach analyzes and applies commerce data to many industries such as retail, travel, hospitality, gaming, telecom, media, real estate, automotive, and more. With the rise in mobile app usage, commerce media has the potential to analyze and understand the shifting buying behaviors to more accurately target consumers. 

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