The Commerce Media Ecosystem, Explained

Published October 28, 2022

Marketers, media owners, and consumers make up the commerce media ecosystem. Commerce media can help marketers measure advertising campaigns, media owners sell ad and promotion inventory, and ensure consumers privacy is protected. With a technology-based system, each of these key players will be able to leverage 1st party data to obtain measurable results, drive revenue, and improve the customer experience.

Read the article: