The Rise of Retail Media is one of 2022’s Top 5 Retail Trends

Published August 30, 2022

Retail media will exceed $50 billion and represent 1 in 5 digital ad dollars by 2023. The industry’s development to include digital display, video ad formats, and deliver more targeted ads is resonating with consumers. Amazon has already mastered their advertising strategy to become the largest ecommerce giant, however, retailers like Walmart and Instacart are expected to emerge as close competitors in the years ahead.  

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