Why Agency Relationships Are at the Heart of Criteo’s Retail Media Strategy

Published October 20, 2022

Criteo has changed their company’s focus from a commercial organization to a client solutions organization to help agencies enter the retail media market. The organization has launched a certification program called “Retail Media University,” enhanced their offering, and is enabling agencies to leverage their data environment. By combing their marketing and client solutions teams and working with the IPONWEB team, Criteo can measure on-site display and off-site audiences in real-time. The availability of first-party data is key in a cookie less world and retail media industry.

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